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Choosing a marketing pathway is tough! It can literally make or break a business. So we created this “Marketing Bible” to help you get it right the first time!
99% of business get the 1, 2, 3... the wrong way around. They launch into the market wanting:
Meanwhile, you are over spending on clicks because your landing pages arent converting, or being remembered, and don't have the respect of Google & Facebook so they are charging you twice as much as your top competitor!
Sumo Media recommend developing world class branding, websites and incorporating a CRM as the utmost important aspect. the result?:
A powerful website can launch into another city by adding a new page.
Now that you have your beautiful brand, your internal marketing & management systems, your fair share of free conversions from Google & Social Media, we can apply budget to the pay-per-click campaigns with confidence!
Google & Facebook both use"quality scores" on landing pages (websites). If your score is low you pay around double for every click.
Results:
Build your very own website quotes. Everything from regular websites to eCommerce or just website repair. If you need support on web developments… we’ve got you covered, with transparent pricing and an easy to use, ‘make your own price’ website quoting platform.
Read moreSumo Media is the real deal when it comes to web design. We’ve been doing this for nearly two decades and have 100% 5 stars all over the internet. We can assist with all the tricks and dice that come with modern website development to ensure your website performs precisely how you need it to.
Read moreWe have a tonne of experience at government level and really love taking a project by the horns and starting a marketing campaign with design and web/app or software development. We can quote for project completion or see our day rates…
Read moreThere’s nothing more fun than developing your gaming app dream and bringing it to life. Let us know your vision and our team animators and technicians will go to work in stages and keep you in the process along the way...
Read moreIn an ever improving arena, we look forward to our next Crypto challenge and devising the ultimate solution for your Crypto Company’s extravagant claim of dominance!
Read moreWe have an extensive and quality resource of reliable software technicians, qualified in many various areas. We are able to absorb your requirement, provide a quote and strong timeline estimations and execute well with well formed communications on your preferred frequency.
Read moreBefriend Google ads while it’s still affordable for most industries. You want to dominate market fast? Google ads is possibly your answer. Give us a chance to show you what we can do. Did you know Google Shopping is now FREE…
Read moreSocial Media moves FAST and so do the click costs if managed incorrectly. Do you have your marketing base sorted out? If not do that first in a chat with us now. If it’s all sorted what are you waiting for? Read through overleaf here and check out our management fee’s & let’s get started!…
Read moreYES you can do SEO for maps yourself but will you? Its a competitive sector where ratings & engagement count. It’s also an incredible space for free traffic. What people don't realise is that SEO for maps is largely based on 1. Radius 2. Engagement 3. Reviews… Let us remove the mystery around SEO…
Read moreWe really do value quality/fast hosting & have varying internal processes depending on the type of project. Ultimately we just want to give you the best and take care of the technical aspects for you to ensure you don't have to worry about it and everything is secure. How fast are we? See here…
Read moreIn this day & age this should be a really simple outcome. Where we used to engineer software solutions for people; these days we can probably just point you in the right direction! And we have some really cool options which are probably not already in your list of possibilities…
Read moreAt the end of the day, our whole schtick is the importance of market-leading web design.
Did you know that according to a study by Ahrefs, 91% of websites get ZERO organic (free) traffic?
Get into that top 9% of websites!
Google Ads is the perfect marketing tool for most businesses IF people are actively seeking your products and or services in large droves? Its a little bit of a numbers game where you may only be able to achieve a 5% click rate from people looking for your offerings. So you can get 5% of the whole market looking at our website relatively easily in most cases. That’s something right!!! But there are tricks to running Google Ads so it doesn't cost too much & you still get top page rank most of the time… - CHECK OUT OUR GOOGLE ADS CALCULATOR - You are likely better off paying an experienced tech to assist with this than wasting click costs learning. See details and pricing…
Read moreSEO is the perfect approach for most businesses who have people actively searching their offerings. Its particularly good if you are in a market which gets a lot of research traffic, for example “Bookkeeping”… this could be people that want to become a bookkeeper just as much as it could be people that are looking for a bookkeeper. So in that case you could get a lot of wasted clicks in the google ads environment and SEO costs nothing for clicks so it may be advantageous. - CHECK OUT OUR SEO CALCULATOR - To be successful in SEO be prepared for an investment in your website and time to climb the ranks. But scaling your business with SEO can literally cost NOTHING… See details & pricing…
Read moreSocial Media is a truly wonderful marketing resource. You can target people seeking your offerings, you can arrange to re-market to them on that same platform and you can also educate people about your offerings if they would’t otherwise be inclined to go looking for it themselves. - CHECK OUT OUR SOCIAL MEDIA CALCULATOR - Social Media marketing is a realm which shouldn’t be ignored and should be tested for almost any business. There’s a little more detail here and pricing to follow…
Read moreAfraid you’ll choose the fumbling marketer that gets it all wrong?
Finding the right marketer is tough! 100% but really only because a few big players give a bad name to many of the rest of us that toil the designs, knobs and codes all day every day. Avoid the big players, they are big because they care most for their own corporate targets. Avoid the very small as they are still learning their systems and may be stretched for applying appropriate time and energies into the right places.
Read moreEveryone loves a specialist this is true but in today’s marketing environment it is typically NOT ideal to focus on any one sector. You need a marketing agency that has a broad vision and capabilities to match in design, PPC, SEO, Social, development & hosting. Todays market is largely managed by marketing professionals that are engaging in “omni-channel” approaches. Fall in line or fall behind.
Read moreThe truth is, marketing is generally about designing a strong base, having experienced professionals to tweak the buttons and the main thing is TESTING. Rarely will a marketer jump into a project knowing exactly what to do. The good ones don’t presume to know anything. We are essentially data analysts and we push traffic towards objectives and A/B test to see what the outcome was and if we wish to pursue that approach further or not. We wait for data and react, this is why things take time especially on small budgets.
Read moreI'm the Founder at Sumo Media & running a team of passionate developers & marketers.
My history in digital marketing spans over the last 18 years where my landmark events have been developing a Brisbane based cleaning firm to 300 cleaners, building custom CRM's to gain the necessary efficiencies to make that happen and working as head of strategy for one of the larger marketing firms in Australia. My passion however is for business/website/app/software design and working with my fantastic team to bring dreams to life.
We do websites, branding, software, animations, marketing, automation, communications integrations, CRM's and anything techy that WILL help YOUR business.
Your brand is a story unfolding across all customer touch points
Test things quickly with ads
My best successes have come off the heels of failure
The way to win is to race ahead not to stop and fight
Anything that is measured and watched improves
The best marketing of all is happy clients
People don't buy goods and services they buy relations, stories and magic
I understand both sides of marketing
Use content to communicate, testimonials to build trust and email and newsletter marketing to nurture client relationships.
Optimise for voice search. ...estimate 1 billion voice searches per month and growing exponentially
The more information and visuals you provide (on GMB), the more likely they are to call or contact you online.
Everyone here is watching…
You’re heading for a record time on site. We want to meet you, you’re amazing!
Offered amazing advice and very knowledgeable
Just wanted to congratulate on an outstanding job
All very impressive
very skilled in growing your digital foot print
keep up the great work
Instead of waiting for you to call us
We sent our homing pigeon to come grab a letter from you
Sky-scraping is a term used in SEO to describe the process of reviewing your competitor and simply doing a little more than them to try to step in front of them in rank. It's not a button, it will still require time for Google to asses you against the ladder and climb you up it but its a fantastic starting point and way of gaining confidence in an SEO marketing plan.
What we find time and time again is a) that people are building clunky sites using wordpress or wix. That's fine they are easy to build but check your performance by visiting our TOOLS TAB. b) people are blogging about the wrong things and c) the site has either essentially zero or too many low quality backlinks or no back-linking development being done progressively.
At Sumo Media we prefer to hard code our websites so they are super clean and don't carry the unnecessary weight of DIY builder platforms and endless plugins. It doesn't even mean we are more expensive. What it means is you can have your site do anything you want. No crying about whats possible or available as a free plugin. Just tell us what you want and 99% of the time we can find the solution to that so that you have a flexible and powerful resource to continue expanding your websites engagement and lead capture capacities.
Your website is a Ford from 1904 but you want to race against Ferrari’s. It’s going to cost a lot more money to get your Ford to win compared to just buying the damn Ferrari.
Let's get you into the Ferrari on a term that makes sense for you, so it pays for itself and leads you to racetrack dominance.
We waited for our pigeon but it never returned.
We commissioned our snail and it’s leaving the office as we speak.
*if our snail disappears, suspicions will be raised.
Invention is not enough... You have to combine invention... plus... commercialise things and get them to people.
Lots of companies don't succeed over time... They usually miss the future...
We want to build technology that everybody loves using
No one has survived at this depth of the website before due to unknown gases.
The first thing we need to do is have a discussion about your business, how its managed, what your goals are or could be, your existing budget and current successes and failures. From there we can advise if step one would be to correct your existing click costs with improved landing page. $500 + GST a pop on average.
...see more pricing
Here's a few issues we see all too often...
Every good problem has a great solution!
Thankfully, the solution is simple. Do you want fast/expensive clicks? Or would you prefer to develop things a little slower and try to dominate your market with optimal returns as you grow.
If you are like most business owners you will try to ignore the word "expensive" and request fast clicks if within your budget. And this is where so many go wrong, leaving the market wide open for those that invest a little time in their marketing base.
Branding & an exciting website are key steps to solving the wonderful marketing environment we have at our fingertips today. Embrace quality with high end offerings to audiences and professional tools to help you take advantage of a world whos only willing to spend with the top performers.
...see more solutions
